Until recently, finding world-class sexy lingerie in Hong Kong was nearly impossible — not to mention the rest of Asia. But thanks to Avec Amour’s Central boutique and easy-to-use online shop, covetable lingerie and nightwear is just a click away.
The latest to join the prestigious Avec Amour family? Bluebella Lingerie from UK. Thanks to an exclusive partnership with Avec Amour, you can now shop Bluebella Lingerie’s modern, sexy lingerie designs without having to jet over to London.
The UK lingerie brand, founded by entrepreneur Emily Bendell, is all about luxurious yet affordable designs. For Bendell, who established the brand in 2005, it’s a simple enough mission: make posh products for everyday women.
The brand launches four major collections each year, with additional mid-season releases. Combining style and substance, Bluebella has developed a reputation for its unique designs and sophisticated silhouettes. There’s a little bit of something for everyone — from everyday mix-and-match bras and underwear to daring pieces for the bedroom which they are most famous for.
While Bluebella’s lingerie is made with ultra-luxurious materials, the brand promises affordable price tags, so you can regularly treat yourself to Bluebella pieces without spending a fortune. The London label excels at designing pieces that show off the female figure, with a mission to make women feel confident and sensual throughout the day.
And for stylish, fashion-forward ladies, this lingerie powerhouse offers a diverse range of daring, versatile numbers. For example, take a peek at the cheeky All Wrapped Up Body Bow, a piece of sexy soft satin that wraps around the body like a ribbon — a perfect gift for a lucky someone to unwrap.
For something a slightly more low-key, there’s the seductive Emerson Open Cup Lace Set. Featuring soft elastic straps, the underwire bra comes complete with a trendy “cage” look. It has an edgy feel, yet oozes sensuality — ideal for any sexy, confident lady looking to spice up her wardrobe. The matching Harness Brief completes this stunning sexy look and is currently available in Black or Red.
Fans of Bluebella may also remember the Fifty Shades of Grey Black Label collection, created in collaboration with the bestselling erotic romance novel series. Provocative pieces inspired by the central characters’ explosive relationship make up the core of the collection, featuring details like sheer mesh material and cut-out paneling.
The brand also looks after fuller-figured women as well, with a recently launched DD-G collection, which brings the brand’s sophisticated touch to larger cup sizes. Expect support without compromising on style or comfort (not available at Avec Amour yet).
One of the fastest-growing brands in the UK, Bluebella has rapidly expanded over the years. The brand is available in the US and across Europe and, lucky for Hong Kong shoppers, Avec Amour carries the brand exclusively in Hong Kong.
Find the award-winning label online or visit our Avec Amour lingerie boutique in Central for a personalized fitting and a discreet shopping experience.