Gigi Hadid, Cara Delevingne, and Taylor Swift all have one thing in common. Nope, it’s not picture-perfect smiles and fabulous abs — they all adore Solid & Striped Swimwear. Hailing from Water Mill, New York — a high-brow hamlet in the Hamptons — the brand’s namesake striped and solid designs blew through Hollywood last summer. And from the looks of it, they’re here to stay.
Founded in 2012 by industry newbie Isaac Ross, Solid & Striped began as a men’s swimwear brand — inspired by timeless, classically tailored swim trunks. Ross noticed the women’s market was lacking in understated options, so a line for the ladies soon followed. He recruited J.Crew alumna Michelle Copelman to help design the women’s collection, which embraces simple and sophisticated timeless aesthetics with a dash of spontaneity.
Going back to basics, the women’s swimwear styles range from sophisticated monochrome stripes to sorbet solids in high-energy shades of raspberry, yellow, and tropical orange. There’s even a hot new ombre line that channels the epic sunsets of Hawaii, plus a few fiery neon numbers that will certainly turn heads.
Both the solid hues and subdued stripes have a throwback retro vibe, thanks to low backs, geometric cut outs, one-pieces and 70s style bikinis. Each swimsuit is named after a fictitious woman and channels a sophisticated, well-traveled personality. They range from Chelsea’s barely there behind to Anne-Marie’s sexy low-back, Elle’s sporty and supportive bikini, and Willow’s plunging neckline one-piece.
If you can’t make it to the US to snap up these sexy suits, not to worry — Avec Amour offers an ever-expanding lineup of Solid & Striped looks as the only stockist in Asia. For instance, two-piece swimsuit lovers will appreciate the timeless Morgan bikini, in a bold black-and-white striped pattern that’s effortlessly chic. Then there’s the playful Jane bikini — picture coral, jade and black stripes with a flirty twisted center detail on top.
Avec Amour also stocks several flattering one-pieces, including the black-and-white Diana swimsuit, featuring a black bodice with white siding to enhance your waistline. One of the best sellers, The Ballerina is as graceful as it sounds, with a feminine V-neck and eye-catching blue, pink and cream color-block pattern.
In every style, Solid & Striped swimwear keeps the female figure in mind, enhancing curves and creating flattering silhouettes with strategic color blocking. The brand uses beautiful Japanese and European fabrics which feel comfortable and look chic — plus they’re durable enough to withstand a full summer calendar of pool parties, junks, and beach getaways.
Avec Amour’s exclusive collection of Solid & Striped will also be available at the Butterboom Pop-up Store. Details coming soon!